I lead a design practice focused on women’s apparel, with nearly two decades of experience bringing garments to life from concept through production. The work spans both major retail brands and emerging labels, translating ideas into thoughtfully designed, well-executed collections through a balance of creative direction, technical development, and close collaboration with factories and product teams.

While much of this experience has been shaped within larger design organizations, the work has always been rooted in a deep appreciation for founder-led brands. Alongside corporate roles, I’ve partnered with independent designers and female-founded startups, helping shape early concepts into production-ready garments and cohesive, intentional collections.

There’s also a personal understanding of the founder journey. Through launching my own creative ventures — including an apparel shop and a candle brand — I’ve been involved in every stage of the process, from product development and brand direction to customer experience. That perspective brings a thoughtful, grounded approach to the work, with an emphasis on clarity, intention, and long-term vision.

At its core, the focus is on creating elevated, enduring product — pieces that feel effortless, well-made, and considered. Whether working with established companies or emerging brands, the goal is always the same: to bring products into the world that people genuinely connect with and return to over time.